Receipts Considered a New Publishing Medium:
A recent article circulating the Internet reveals an exciting idea relevant to our industry: using cash register receipts as a publishing medium.
Jack Dorsey, CEO of Square and co-founder of Twitter, calls receipts an untapped “canvas” for businesses to utilize as a communication and advertising tool. The driving factor of his statement is that businesses hand “thousands, if not millions” of customers receipts every day – as a mandatory process. Why not turn the receipts into a viable product themselves, one that customers will value and use?
ShopperLocal’s Register Tape Network (RTN) is already one step ahead. The value of coupons has already been proven, and discussed time and time again: but the RTN method of circulating coupons now seems underrated.
Advertising with RTN utilizes a medium that is already being handed to your potential customers. Through repeat exposure on a highly localized scale, RTN allows you to advertise your offer to consumers who are already shopping near your business.
The value here is clear: advertising on the receipts of a supermarket or dollar store that is located near your business will catch the eye of thousands of shoppers. So why not give RTN a chance? Call us today to advertise! (816) 895-7145.